Ads On BAT 12 Project

Ad Overview

What Advertising Is Available On BAT 12 Project?

SC Sage publishes the BAT 12 Project daily in webzine and email formats, the BAT 12 Project After Hammer Report in webzine and email formats, and the BAT 12 Project archive in webzine format. All of these publications offer third parties (“Advertisers”) the ability to advertise on the webzine page postings (“Webzine”) and a email publications (“Email”).

Ads consist of combination of an image served by the Advertiser (“Image Link”) and an image referral link (“Direct Link”) to an endpoint designated by the Advertiser. Each paired Image Link and Direct Link is an “Ad”, commonly referred to as a ‘Banner Ad’.

Two types of Ads are offered. Ads inserted into the content are an (“Insert Ad”). Ads in the header are a (“Header Ad”). Ads in the footer are (“Footer Ad”). Insert Ads are randomly inserted throughout the BAT 12 Project publication eco system. Header and Footer are inserted in specific publications.

Advertisers must provide Image Links and Anchor Links for Ads. These can be changed at any time by contacting SC Sage. SC Sage cannot guarantee when a requested change will be made, but will endeavor to do so in a timely manner.

How Are Ads Priced?

Ad placements are sold for a contract term at then current pricing. Ads are then placed for the term of the Advertiser’s contract commitment. SC Sage cannot guarantee continuation of an advertiser’s current contract or the extension of any contract pricing when a contract term ends. SC Sage will offer current Advertisers a first right to continue advertising under a new contract pursuant to pricing terms available at that time.

Can Anyone Advertise?

Generally, yes. Advertisers are solely responsible for the content of their Ads. Ads cannot link to content which, in the sole opinion of SC Sage, is “Objectionable”. Objectionable material includes, but is not limited to, illegal products or services, adult products or services, spam, misinformation, false advertising, content related to social issues, elections, or politics, content that threatens BAT 12 Project subscriber’s security in any way and copyrighted material not owned by the advertiser. SC Sage reserves the right to remove any Ad without notice or compensation.

Ad Details

How Do Insert Ads Work?

Insert Ads are placed between content blocks by random selection. They are inserted every 3 content blocks . Because there are a varying number of content blocks in each publication the number of Insert Ads in any given publication varies. For example a publication with 100 content blocks will typically include around 33 Insert Ads.

SC Sage offers 50 Insert Ad positions or “Slots”. Each Slot represents an individual Ad that may be randomly placed in a publication.

For each of the five BAT 12 Project publications every Slot purchased by an Advertiser will be selected for placement at least 20 times over a running 30 day period when averaged over the Advertiser’s contract term. This equates to being published in two out of every three daily publications, multiplied by five daily publications. A single Slot is expected to be published 600 times under a 6 month contract.

Because Slot selection is entirely random this does not mean that a specific Slot will appear 20 times in any specific running 30 day period in any given publication. Advertisers can purchase multiple Slots to increase the frequency of their Ad placement.

How Do Header And Footer Ads Work?

Each of the five BAT 12 Project publications has a single Header Ad and a single Footer Ad.

As a result there are ten specific Ad positions or “Slots” in total for these Ads. With each Slot representing an individual Advertiser’s Ad in a specific publication.

As there is only a single Slot available for each of these Ads this means that each Slot will appear 30 times over a running 30 day period.

Advertisers can only purchase one of these Slots concurrently.

What Are The Technical Requirements For Ads?

All Ads require two URL’s to be provided.

  • An Image Link to your hosted banner ad.
  • A Direct Link link to your hosted web page, ad or video.

Insert Ads must be sized at 320 x 50 pixels.

Header Ads and Footer Ads must be sized at 728 x 90 pixels.

If your image load response speed is too slow SC Sage may be required to host the Image which may incur an additional setup cost.

Ad Pricing

How Does BAT 12 Project Ad Pricing Work?

We sell Ad Slots disconnected from the Cost Per Thousand Viewers (“CPMV”). CPMV varies depending upon several factors, such as a publication’s subscription numbers, the contracted pricing, and the number of active Slots from which Insert Ads can be selected. SC Sage does guarantee a CPMV, but as subscription numbers increase we also do not increase our pricing during an Advertiser’s contract term based upon a fixed CPMV charge. This benefits the Advertiser by lowering the CPMV as the BAT 12 Project subscriber base grows.

What Is The Insert Ad Pricing?

Current Insert Ad pricing is (contact us) per Slot per month per publication.

Currently its not possible to purchase Slots for the BAT 12 Project publications individually.

Available contract terms are from three to six month. Contracts for longer or shorter terms are not currently available.

We cannot guarantee the extension of current pricing beyond the contracted term.

What Is The Header And Footer Ad Pricing

The Header Ad in the BAT 12 Project Webzine is (contact us) per month.

The Footer Ad in the BAT 12 Project Webzine is (contact us) per month.

The Header Ad in the BAT 12 Project Email publication is (contact us) per month.

The Footer Ad in the BAT 12 Project Email publication is (contact us) per month.

The Header Ad in the BAT 12 Project After Hammer Report Webzine is (contact us) per month.

The Footer Ad in the BAT 12 Project After Hammer Report Webzine is (contact us) per month.

The Header Ad in the BAT 12 Project After Hammer Report Email publication is (contact us) per month.

The Footer Ad in the BAT 12 Project After Hammer Report Email publication is (contact us) per month.

The Header Ad in the BAT 12 Project Archive Webzine is (contact us) per month.

The Footer Ad in the BAT 12 Project Archive Webzine is (contact us) per month.

Header Ads and Footer Ads are for a fixed contract term of 3 months. Shorter and longer terms are not currently available.

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