Ads On BAT 12 Project
Advertising Overview
What Advertising Is Available On BAT 12 Project?
SC Sage publishes the BAT 12 Project daily in two separate formats and offers third parties (“Advertisers”) the ability to place marketing content into these publications. The publication formats consist of a daily webzine page posting (“Webzine”) and a daily email circulation (“Email”).
Each of these publications contains advertisements which consist of combination of an image served by the advertiser (“Image Link”) and an image anchor link (“Anchor Link”) to a location designated by the Advertiser. Each paired Image Link and Anchor Link is an “Ad”, of a type commonly referred to as a ‘banner ad’.
What Advertising Opportunities Do You Offer?
Ads inserted into the comment summary content are an (“Insert Ad”). Ads in the header are a (“Header Ad”). Ads in the footer are (“Footer Ad”). The number of available Insert Ad locations, the process by which Insert Ads are integrated with content, and all other parameters affecting Insert Ads, Header Ads and Footer Ads, are set forth in our current pricing.
Advertisers must provide Image Links and Anchor Links for Ads. These can be changed at any time by contacting SC Sage. SC Sage cannot guarantee when a requested change will be made, but will endeavor to do so in a timely manner.
How Are Ads Priced?
Ad placements are sold for a contract term at then current pricing. Ads are then placed for the term of the Advertiser’s contract commitment. SC Sage cannot guarantee continuation of an advertiser’s current contract or the extension of any contract pricing when a contract term ends. SC Sage will offer current Advertisers a first right to continue advertising under a new contract pursuant to pricing terms available at that time.
Can Anyone Advertise?
Generally, yes. Advertisers are solely responsible for the content of their Ads. Ads cannot link to content which, in the sole opinion of SC Sage, is “Objectionable”. Objectionable material includes, but is not limited to, illegal products or services, adult products or services, spam, misinformation, false advertising, content related to social issues, elections, or politics, content that threatens BAT 12 Project subscriber’s security in any way and copyrighted material not owned by the advertiser. SC Sage reserves the right to remove any Ad without notice or compensation.
Insert Ads
How Do Insert Ads Work?
Insert Ads are placed between comment summaries by random selection. They are inserted every 3 comment summaries. Because there are a varying number of comment summaries in each publication the number of Insert Ads in any given publication varies. For example a publication with 100 comments will typically include around 33 Insert Ads.
How Does Insert Ad Placement Work?
SC Sage offers 50 Insert Ad positions or “Slots”. Each Slot represents an individual Ad. Each Slot is available to be randomly selected to be placed in a publication.
For each publication every Slot purchased by an Advertiser will be selected for placement at least 20 times over a running 30 day period when averaged over the Advertiser’s contract term. This equates to two out of every three daily publications. For example, a single Slot will appear a minimum of 120 times in the Webzine under a 6 month contract. Similarly for the Email publication.
Because Slot selection is entirely random this does not mean that a specific Slot will appear 20 times in any specific running 30 day period. Advertisers can purchase multiple Slots to increase the frequency of their Ad placement.
How Do Header And Footer Ads Work?
Each publication has a single Header Ad and a single Footer Ad. There is a Webzine Header Ad and Footer Ad, and an Email Header Ad and Footer Ad. These Ads are featured in every daily publication of the Webzine and Email.
SC Sage offers four Ad positions or “Slots” for these Ads. Each Slot represents an individual Ad.
As there is only a single Slot available for each of these four Ads this means that each Slot will appear 30 times over a running 30 day period.
Advertisers can only purchase one of these Slots concurrently.
Ad Pricing
How Does BAT 12 Project Ad Pricing Work?
We sell Ad Slots disconnected from the Cost Per Thousand Viewers (“CPMV”). CPMV varies depending upon several factors, such as a publication’s subscription numbers, the contracted pricing, and the number of active Slots from which Insert Ads can be selected. SC Sage does guarantee a CPMV, but as subscription numbers increase we also do not increase our pricing during an Advertiser’s contract term based upon a fixed CPMV charge. This benefits the Advertiser by lowering the CPMV as the BAT 12 Project subscriber base grows.
What Is The Insert Ad Pricing?
Current Insert Ad pricing is (contact us) per Slot per month per publication.
Currently its not possible to purchase Slots for the Webzine and Email publications separately.
Available contract terms are from three to six month. Contracts for longer or shorter terms are not currently available.
We cannot guarantee the extension of current pricing beyond the contracted term.
Insert Ads must be sized at 320 x 50 pixels.
What Is The Header And Footer Ad Pricing
The Header Ad in the Webzine is (contact us) per month.
The Footer Ad in the Webzine is (contact us) per month.
The Header Ad in the Email publication is (contact us) per month.
The Footer Ad in the Email publication is (contact us) per month.
Header Ads and Footer Ads are for a fixed contract term of 3 months. Shorter and longer terms are not currently available.
Header Ads and Footer Ads must be sized at 728 x 90 pixels.