Ads In BAT 12 Publications
Advertising Overview
What BAT 12 Publications Are Available For Advertising?
–
- BAT 12 Project daily webzine. A daily paywalled informational publication recapping the reader comments on each BAT auction closing the next day. Learn more about BAT 12 Project here.
- BAT 12 Project daily email. A free email circulation which previews the daily BAT 12 Project webzine content. Subscribe here.
- BAT 12 After Hammer daily webzine. A daily paywalled informational publication reviewing each BAT auction’s bidding action through the close same day. Learn more about BAT 12 After Hammer here.
- BAT 12 After Hammer daily email. A free email circulation which previews the daily BAT 12 After Hammer webzine content. Subscribe here.
- BAT 12 Project archive webzine. A no cost webzine reprint 15 days after the publication of the original paywalled BAT 12 Project webzine. View the archive here.
- BAT 12 Project auction portal pages. A page hosted on the Comma Summa platform which is a viewport into each BAT auction. View a sample page here.
–
–
–
–
–
What Kind Of Ads Are Available?
–
- Header and Footer ads in the webzine and email publications. These are exclusive ad slots which are populated into these publications daily. There is only one advertiser per ad slot for the duration of the contracted ad run. Each ad slot persists until the advertising run stops. These ads update retroactively when a new advertiser engages.
–
- Insert ads which are placed between content blocks in the webzine and email publications by random selection. These ads are inserted every 3 content blocks. Because there are a varying number of content blocks in each publication the number of Insert Ads in any given publication varies. For example a publication with 100 content blocks will typically include around 33 Insert Ads. Available Insert ad slots are limited to 50 per publication.
–
- Auction Portal ads which are overlayed on the BAT 12 auction portal pages. These ads are inserted on every portal page by random selection. On a typical day between 100 – 150 portal pages are published. Auction Portal ad slots are limited to 150 in total.
Who Can Advertise?
Generally anyone can advertise. Advertisers are solely responsible for the content of their ads. Ads cannot link to content which, in the sole opinion of SC Sage, is “Objectionable”. Objectionable material includes, but is not limited to, illegal products or services, adult products or services, spam, misinformation, false advertising, content related to social issues, elections, or politics, or content that threatens BAT 12 subscriber’s security in any way. SC Sage reserves the right to remove any ad without notice or compensation.
What Are The Technical Requirements?
All Ads require two URL’s to be provided.
- An Image Link to your hosted banner ad.
- A Direct Link to your hosted web page, ad or video.
Banner ad sizes vary by publication.
- Header and Footer ads must be sized at 728 x 90 pixels.
- Insert ads must be sized at 320 x 50 pixels.
- Auction Portal ads must be sized at 728 x 90 pixels.
Special considerations.
- If your image load response speed is too slow SC Sage may be required to host the image which may incur an additional setup cost.
How Does Ad Pricing Work?
We sell ad ‘Slots’ disconnected from the Cost Per Thousand Viewers (“CPMV”). CPMV varies depending upon several factors, such as a publication’s subscription numbers, the contracted pricing, and the number of active Slots from which ads can be selected. SC Sage does not guarantee a CPMV, but as subscription numbers increase we also do not increase our pricing during an advertiser’s contract term based upon a fixed CPMV charge. This benefits advertisers by lowering the CPMV as BAT 12 subscriber bases grow.
For current ad pricing is please contact us.
All ads are on a three month term. For special pricing for longer terms please contact us.
We cannot guarantee the extension of current pricing beyond the contracted term.